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CASE STUDY: THE NATIONAL PARKS
ZERO LANDFILL INITIATIVE
Subaru of America and Recycle Across America today announce a donation of RAA’s standardized recycling label system to support the automaker’s zero landfill initiative currently being piloted at three national parks(Denali, Grand Teton and Yosemite). The donation aims to decrease landfill waste from parks by revitalizing recycling participation, replacing conflicting signs and messaging with the RAA system to help visitors recycle easily and effectively.
"We are honored that Subaru and the National Parks Conservation Association, chose to work with us and provided the standardized labels to Yosemite National Park, Grand Teton National Park, and Denali National Park and Preserve," says Mitch Hedlund, executive director of RAA. "It is more important than ever that recycling begin to thrive and be economically viable, as many recycling plants in the U.S. are struggling to stay open. Public confusion at the bin is a root cause of this, which is the impetus for the standardized labels – to make it easier for people to recycle more and recycle right, wherever they might be."