OUR HISTORIC PSA CAMPAIGNS

Celebrities, athletes, musicians, public officials, and wildlife join the largest recycling PSA campaign in U.S. history!
Swimsuit issue
RAA PSA in PEOPLE
RAA PSA in INC
RAA PSA in FAST COMPANY
RAA PSA in GeorgiaTrend
RAA PSA in FORBES
RAA PSA in FAMILY CIRCLE
Fast Company RAA KB PSA

The “Let’s recycle right!” PSA campaign is now the most extensive recycling campaign in U.S. history.  We provide simple universal tips to help people recycle properly, and introduce the standardized labels for recycling bins, which make it possible for people to recycle right

 

And these assets are available to all of our partners FOR FREE

THE DEAR HUMANS, LET'S RECYCLE RIGHT! PSA CAMPAIGN

 

 

Our original celebrity-led “Let’s recycle right!” PSA campaign has been running strong for several years and we’re really excited to announce our most recent “Dear Humans, let’s recycle right!” campaign! These PSAs ask humans, from the wildlife’s point of view, to recycle right to help keep their habitats clean and pristine. 

 

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THE LET'S RECYCLE RIGHT! CELEBRITY PSA CAMPAIGN

Last year both of our PSA campaigns received over $6 MILLION in donated ad space and were featured in magazines like the Sports Illustrated Swimsuit Edition, Forbes, People Magazine, InStyle, Entertainment Weekly, Vanity Fair, Bon Appetit, the New Yorker, Conde Nast Traveler and more.

 

This year, we’re excited to be featured in the Rolling Stone’s special Earth Month edition of their print magazine!

 

Print PSA with Red Gerard, 2018 Olympic Gold Medalist

Video PSA with Actress and RAA Advocate,

Kristen Bell

Video PSA with Actress and RAA Advocate,

Angie Harmon

Say hello to the new collective face and voice of recycling. Thanks to so many talented people, the Let's recycle right! campaign is making recycling beautiful, strong, fun, meaningful - and spreading the message to recycle right. But awareness is not enough if there isn't a solution to fix the problem. Therefore, the campaign also introduces the society-wide standardized label solution for bins to make it easier for people to recycle right, wherever they are.   And it's working!  Scroll down to see the beautiful faces of progress and click on their photo for a recycling fact. 

 

Photography by Timothy White

 

Johnny Galecki

Johnny Galecki

Recycling shouldn't be confusing. Using the standardized labels on your bins will make it easy for people recycle right!

Maggie Q

Maggie Q

Every hour in the U.S., 2.5 million plastic bottles are sent to landfills -- yet manufacturers truly want them back to reuse. It's time to use the standardized labels on recycling bins to help people recycle right!

Olivia Stuck

Olivia Stuck

If Americans recycled 10% of their newspapers, it would save 25 million trees per year. It's time to use the standardized labels on recycling bins to help people recycle right!

celebs with new compost

celebs with new compost

Here's to making recycling adorable! The standardized labels on bins are in vogue because they help people recycle right!

Chris Salgardo - Kiehl's Since 1851

Chris Salgardo - Kiehl's Since 1851

Our company creates fine products -- and with that comes packaging. We truly want to reuse the materials and begin closing the loop, therefore we are excited to be part of the standardized label movement which is making it easier for people to start recycling right. It just makes sense!

Val Emanuel

Val Emanuel

Recycling right is the #1 thing society can do to improve the environment, improve the economy and create jobs. In other words, it's good for both sides of the political fence. It's time to use the standardized labels on recycling bins to help people recycle right!

Kendrick Sampson

Kendrick Sampson

Imagine the 'power' when we start to recycle right. Every three months, Americans throw enough aluminum in the landfills to build our nation’s entire commercial air fleet. It's time to use the standardized labels on recycling bins to help people recycle right!

Kristen Bell

Kristen Bell

Public confusion about recycling has stalled progress. The U.S. recycling levels have not improved in 20 years despite the billions of dollars spent on recycling competitions, awareness campaigns and new sorting technologies. Use the standardized labels on bins to stop the confusion and help people recycle right ... it's that simple.

RIRRC with new compost

RIRRC with new compost

Katherine, the Communication Coordinator of Rhode Island Resource Recovery, is all over recycling and celebrating with us because R.I. is THE FIRST STATE to begin displaying the standardized labels throughout the entire state to make it easy for people to recycle right, wherever they are. We're so proud of the tiny but mighty state of R.I. for their leadership!

Gabby Reece

Gabby Reece

6 out of 10 of the most commonly found materials in the oceans are fully recyclable. (Ocean Conservancy) It's time to recycle right to protect our oceans, sea life and the global food chain. Use the standardized labels on recycling bins to help people recycle right!

Elvis Nolasco

Elvis Nolasco

Changing the world for the better, doesn't have to feel so heavy. It's time to use the standardized labels on recycling bins to help people recycle right!

Alanis Morissette

Alanis Morissette

Despite only representing 5% of the world population, the U.S. generates more waste than any other country in the world. (World Watch Institute) It's time to use the standardized labels on recycling bins to help people recycle right and time to help people recycle 'right now'.

Johnny Galecki and Friends

Johnny Galecki and Friends

Making paper from recycled paper produces 95% less air pollution. It's time to use the standardized labels on recycling bins to help people recycle right!

Angie Harmon

Angie Harmon

When *U.S. recycling levels reach 75%, it will generate 1.5 million new jobs in the U.S. (net). (Tellus Institute) It's time to use the standardized labels on recycling bins to help people recycle right!

Grant Reynolds

Grant Reynolds

It requires 95% less energy and water to recycle a can than it does to create a can from virgin materials. It's time to use the standardized labels on recycling bins to help people recycle right!

Joelle Carter

Joelle Carter

According to a recent Yale University/EPA study, the U.S. recycles less than 22% of its discarded materials. It's time to use the standardized labels on recycling bins to help people recycle right!right now.

Lulu and Jeremy Danger

Lulu and Jeremy Danger

The standardized labels are an elegant and simple solution, yet so profound. It's time to use the standardized labels on recycling bins to help people recycle right!

AnnaSophia Robb

AnnaSophia Robb

(Photo by Roger Moenks) According to the U.S. EPA, in 2010 the U.S. disposed of 142,000 computers and over 416,000 mobile devices EVERY DAY!! It's time to use the standardized labels on recycling bins to help people recycle right!

Kathy Loftus

Kathy Loftus

Recycling a stack of newspaper just 3 feet high saves one tree. Sadly we produce and quickly throw away millions of tons of newspaper each year. It's time to use the standardized labels on recycling bins to help people recycle right!

Stana Katic

Stana Katic

Improving and increasing recycling is THE #1 ACTION society can do to simultaneously improve the environment, to protect the depletion of finite natural resources, to reduce CO2 levels, improve manufacturing, grow the economy and protect oceans, waterways, and sea life. It's time to use the standardized labels on recycling bins and help society recycle right!

Kelly Vlahakis-Hanks

Kelly Vlahakis-Hanks

When *U.S. recycling levels reach 75%, it will be the environmental benefit of removing 50 million cars from U.S. roads each year. So let's recycle right! (*Tellus Institute)

Josie Maran

Josie Maran

In less than 15 years, worldwide waste is expected to double. (World Watch Institute) It's time to use the standardized labels on recycling bins to help people recycle right and it's time to recycle 'right now'!

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CLICK TO HELP YOUR ... 

... begin displaying the society-wide standardized labels on their recycling bins, 

to make it easy for everyone, everywhere to be able to recycle right!