THE DEAR HUMANS, LET'S RECYCLE RIGHT! PSA CAMPAIGN
Our original celebrity-led “Let’s recycle right!” PSA campaign has been running strong for several years and we’re really excited to announce our most recent “Dear Humans, let’s recycle right!” campaign! These PSAs ask humans, from the wildlife’s point of view, to recycle right to help keep their habitats clean and pristine.
OUR HISTORIC PSA CAMPAIGNS
Celebrities, athletes, musicians, public officials, and wildlife join the largest recycling PSA campaign in U.S. history!
THE LET'S RECYCLE RIGHT! CELEBRITY PSA CAMPAIGN
Last year both of our PSA campaigns received over $6 MILLION in donated ad space and were featured in magazines like the Sports Illustrated Swimsuit Edition, Forbes, People Magazine, InStyle, Entertainment Weekly, Vanity Fair, Bon Appetit, the New Yorker, Conde Nast Traveler and more.
This year, we’re excited to be featured in the Rolling Stone’s special Earth Month edition of their print magazine!
Print PSA with Red Gerard, 2018 Olympic Gold Medalist
Video PSA with Actress and RAA Advocate,
Kristen Bell
Video PSA with Actress and RAA Advocate,
Angie Harmon
Say hello to the new collective face and voice of recycling. Thanks to so many talented people, the Let's recycle right! campaign is making recycling beautiful, strong, fun, meaningful - and spreading the message to recycle right. But awareness is not enough if there isn't a solution to fix the problem. Therefore, the campaign also introduces the society-wide standardized label solution for bins to make it easier for people to recycle right, wherever they are. And it's working! Scroll down to see the beautiful faces of progress and click on their photo for a recycling fact.
Photography by Timothy White
The “Let’s recycle right!” PSA campaign is now the most extensive recycling campaign in U.S. history. We provide simple universal tips to help people recycle properly, and introduce the standardized labels for recycling bins, which make it possible for people to recycle right.
And these assets are available to all of our partners FOR FREE!
