ABOUT RECYCLE ACROSS AMERICA ...
and the society-wide standardized label
solution that is deemed "world-changing"
by Ashoka and "one of the most important environmental fixes taking root today" by
the New York Times.
WHY THE STANDARDIZED LABEL SOLUTION WORKS
Recycling is the most important action society can do to simultaneously help the environment, the economy, manufacturing and to prevent waste from going into oceans -- but recycling doesn't work if society is confused at the bin. The society-wide standardized labels for bins are the #1 solution to solve the recycling crisis because the labels help people recycle more and recycle right, wherever they might be. The standardized labels reduce the amount of garbage thrown in recycling bins, which in turn makes recycling economically viable. It's that simple.
Recycle Across America(R); (RAA) and Recycle Across the World(R); (RAW) are a 501(c)(3) nonprofit organization dedicated to expediting environmental progress by creating the world's first and only society-wide standardized labeling system for recycling bins to make it easier for people to begin to recycle right, wherever they might be. Additionally, Recycle Across America is helping people understand the importance of recycling right, with the introduction of the first celebrity-led solution-driven PSA campaign -- called "Let's recycle right!"R) a.k.a. "Let's"(R).
The standardized labels initiative was designed, proposed and created by Michelle "Mitch" Hedlund during her keynote presentation to the executive committee at the 2009 SWANA Recycling Conference. As a result, the solution has been embraced and eagerly adopted by many global brand leaders who recognize the positive and long-lasting impact such an effort can have on society, the environment and the 30+-year-old practice of recycling.
The simple solution of standardized labels has been fully vetted by Ashoka (Global Innovators for the Public) and it has been deemed a "world-changing solution". This solution has been referred to by the New York Times as "one of the most important environmental fixes taking root today".
To collect meaningful input from various perspectives, leaders of industries came together representing nearly every cog in the wheel of recycling, e.g.: national, state, county, and city government environmental representatives; national recycling haulers; local haulers; recycled content manufacturers, e-waste specialists; compost specialists; hazardous waste specialists; recycling and solid waste associations; recycling consultants; national retailers; national manufacturers; school associations; parents and consumers.